Cattle company Toriyama cooperates with cell based meat company JUST!

Just Inc has an agreement with Toriyama Farms Ltd. in Japan, a producer of high end Wagyu beef products.

The first product will be a Wagyu hamburger and according to Josh Tetrick of JUST it’ll hit the market within 12- 18 months.

This isn't the end game however. JUST plans to produce "steak" products with the 3D structure of conventional steaks. Most likely by using 3D printers on a massive scale.

More significant even than JUST turning its sights on beef is that it's with a cattle producer! JUST has managed to find a company with the foresight to see cell based meat as an opportunity and not a threat.

There's a lesson there....................

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Olivia Fox